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Comprehensive Internet
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Matthew G. Buchenau, Principal
303-551-3340
matt@5weight.com
www.5weight.com
Having identified a vital yet inadequately served niche, Matt Buchenau established 5Weight to bring comprehensive Internet marketing expertise, guidance, advocacy and analytical interpretation to the real estate industry. Matt brings over 20 years of advertising, marketing and Internet-specic marketing experience to the table and, during that time, has managed the development and ongoing marketing of hundreds of real estate oriented websites. Driven by a passion to guide clients through this intimidating yet powerful marketing tool known as the Web, 5Weight has developed a strong reputation for delivering the utmost in client need-centered service, advocacy and Internet marketing know-how.
Pre-Launch:
- Overall Web Marketing Assessment and Recommendation
- Audience and Site Component Analysis - Planning & Budgeting
- Website Blueprinting and Work Scope Development
- Provider Research, RFP, Assessment, Selection and Contracting
- Website Development Project Management
Launch:
- Site Launch or Site Transfer Oversight
- URL Transfer Administration
- Soft Launch & Beta Testing
- Website Focus Groups
- Baseline Tracking Analysis
- Hard Launch Oversight & Troubleshooting
Post-Launch:
- Ongoing Site Performance Analysis
- Historic Trend Analytics
- Online Advertising: Research, Purchasing, ROI Tracking
- Search Marketing: Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Assessment, Planning and Goal Setting
- SEO/SEM Provider Research, RFP, Assessment, Selection and Contracting
- SEO/SEM Implementation Oversight, Tracking and Analysis
- Pay-Per-Click and Social Networking Strategy Development and Implementation Oversight
- E-Marketing Planning and Implementation
- Online Mystery Shops: Implementation, Process Management and Performance Assessment
- Client Advocacy
