1.
Your company targets your prospects by their:
(check all that apply)
Demographics
Psychographics
Lifestage
Buying habits
2.
Your company believes that to effectively sell your homes and communities your must:
(check all that apply)
Understand and be able to articulate features and benefits of your offer
Know how the competition is promoting it's offerings
Know the needs and the wants of your prospects
3.
Your sales people believe that the most effective sales experience utilizes:
(check all that apply)
Hook them, trap them, close them techniques
Relationship selling (be their friend)
Consultive Selling (be their advisor)
Prospect directed-personalized experience
4.
Your sales environments utilize:
(check all that apply)
As much information on display as possible
Numerous "take-ones" to communicate features and benefits
Visual aids for discussion-cues (conversation starters)
Pre-assembled product collateral for ease of distribution
5.
Your company believes the most effective merchandising of models incorporates:
(check all that apply)
The latest and most popular trends in interior design
The maximum budget possible
Dramatic, formal and very up-scale furnishings
Motif/accessories reflective of the targeted prospect wants and hopes
6.
Your company believes strongly that the most effective marketing program requires:
(check all that apply)
Creative advertising
Clever promotions (give-aways, price incentives)
Press coverage
Great signage
Award winning logos and brochures
An integrated and compelling prospect/buyer experience from beginning to end
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